Duchovny in "Baume & Mercier & Me" Charity Campaign '09

David Duchovny (and Evangeline Lilly) will be the celebrity faces behind the fourth edition of a special charity initiative by Swiss watch brand Baume & Mercier. Entitled "Baume & Mercier & Me", the campaign features the actors in photographs which present an air of down-to-earth affability and genuineness. Charities selected by Evangeline Lilly and David Duchovny--organizations committed to such causes as cancer research, child education, and combating poverty--will receive the full benefits of all derived royalties.
The Baume & Mercier ads with Evangeline Lilly and David Duchovny are the work of photographers Marcus O'Neill and Markus Klinko & Indrani. A global launch of the 2009 Baume & Mercier & Me campaign will take place in April.

http://www.baume-et-mercier.com/